This paper was presented at the EU-GCC Renewable Energy Policy Experts’ Workshop, an international meeting organized by the Gulf Research Center, EPU-NTUA and Masdar Institute, and is being published by GRC within the framework of the Promoting Deeper EU-GCC Relations project supported by the European Commission. Collaboration efforts and synergies between the EU and the GCC relating to numerous thematic clean energy topics, including energy efficiency and demand side management (DSM), have attracted interest from both sides, which continues to grow. The aim of this paper is to utilize the existing know how in the field of Demand Side Management and investigate its potential applicability in the GCC environment. Following a thorough review of the existing situation in the GCC, it is clear that a number of barriers inhibiting the further promotion of DSM programs exist, the most important being structural, as well as market-related barriers. The paper suggests that the proposed DSM initiatives at this point should not focus on technological aspects, but rather primarily on relevant legislative and financial aspects. These DSM initiatives were discussed in depth with GCC stakeholders and energy experts, in order to create a priority shortlist for a number of DSM activities relevant for the region.