The Gulf Cooperation Council (GCC) countries have strategically leveraged the power of sports to drive economic diversification, promote cultural change, and enhance their international reputation. This report delves into the dynamic landscape of the GCC sports sector, highlighting how Qatar and Saudi Arabia, in particular, have emerged as key players, steering investments and fostering change. We also examine the evolving priorities, policy reforms, and investment opportunities within the GCC sports sector, alongside the challenges. The GCC’s sports sector promises a dynamic future with significant economic and cultural impacts
The Gulf Cooperation Council (GCC) countries have strategically leveraged the power of sports to drive economic diversification, promote cultural change, and enhance their international reputation. This report delves into the dynamic landscape of the GCC sports sector, highlighting how Qatar and Saudi Arabia, in particular, have emerged as key players, steering investments and fostering change. We also examine the evolving priorities, policy reforms, and investment opportunities within the GCC sports sector, alongside the challenges. The GCC’s sports sector promises a dynamic future with significant economic and cultural impacts.