“How do they see us?” At the heart of international relations as well as intercultural communication, lies this question of Perception. How do you perceive the Other? How does the Other perceive you? What is the nature of the encounter when it happens? Recognizing, yet going beyond, a traditionally realist framework of Arab Gulf States foreign relations with western countries— conceptualized in the broader sense to be based on sheer pragmatic economic interests— the workshop tackles both the materialist and the symbolic in the efforts and initiatives launched by the Arab Gulf States to create themselves in the Western imagination. Such initiatives are both varied and visible. They range from setting up Arab and Middle East Centers at distinguished universities in the western capitals to winning bids for hosting sports events such as Qatar World Cup 2022. They include Saudi Arabia’s hiring of ten lobbying firms hoping to influence the US policies towards the Kingdom as well as the UAE’s building of stadiums pairing the name Emirates with Arsenal in Holloway, London while being crowned the world’s top humanitarian donor in 2013. While this workshop addresses the different efforts Arab 2 Gulf States have initiated in order to project a certain favorable image of themselves in the West, it will also be a forum to dissect successes and failures, across the country cases, that have engaged with such ambitious enterprise. Research shows that the degree of foreign countries’ public relations endeavors in the US directly impacts how the American public perceives those countries. Moreover, the more visibly and favorably covered foreign countries are in the US media, the more positively the American public perceives those countries (Lee and Hong 2012). Does this apply in the case of the Arab Gulf States? How? Why? Or why not? The workshop invites papers that address Arab Gulf States’ initiatives and/or that evaluate their effects, with both intended and unintended consequences. Emphasis is given to the dual-issue of image projection and image perception. Finally, it is argued that the image(s) and their perceptions are not monolithic and separate realms. But they rather constitute one another. The workshop invites papers that explore these questions employing a number of angles, theoretical frameworks, as well as research methods.